Online Video Brings Results

There has been a lot of research done on how many people are watching online video. Now, a new study shows us how engaged people are with in-stream (pre, mid & post roll) online video ads.

•  Nearly 80% of consumers who clicked on an in-stream ad watched 100% of the ad, if it had interactive elements (expandability)

•   69% completed watching ads that had no interactivity

•   For ads with interactive components, automotive ads had the highest completion & interaction rates – Over 80% of viewers watched the whole ad and 12.3% interacted with the ad

•  For ads with just a click-through, consumer goods had the highest completion rate at 97%.  Insurance ads had the highest click-through rates at 1.54%

•  In-stream ads had interaction levels 4 times higher than banner ads

 

What Does This Mean To You?

In-stream video ads are a great way for you to get your message out there.  Online video, in general, has a huge following and these ads let you take advantage of the trend while expanding your marketing footprint.  One of the ways to boost the effectiveness of your pre, mid or post roll video ads is by making them interactive.  You’ll see higher engagement rates and added interest.  For more information on in-stream video ad strategies, please contact your Orlando Sentinel Media Group representative or:
Al Fiala
Advertising Research Supervisor
407-420-5702
afiala@orlandosentinel.com

Source: Pointroll; Center for Media Research

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