This Sunday much of the country will be parked in front of the television to watch “The Big Game”. If you’re a Giants or Pats fan, it’s almost like a second Christmas. While some people watch for the big plays, some becuase they are
are part of an office square pool and still others watch just for the commercials, a majority of people who plan to watch the game will use their mobile device during all the action.
According to a recent Harris Interactive survey:
- Six in 10 mobile users plan to look at or use their device during this year’s game
- Over 80% plan to use it more than they did during last year’s game
- Less than 15% said they will likely use their mobile device during game play
- More than one in four said they will use it during commercial breaks
- Men are twice as likely as women to use a mobile device during the half-time show
- 18-34 year old mobile users will, on average, use their devices 19 times during the game
What Does This Mean To You?
Mobile is the ultimate multi-tasking tool. Even with all the money advertisers will spend to be part of the event, 26% of mobile users will be distracted from their message because of a mobile device. Becuase of this trend, you will have an opportunity to deliver your message in the palms of users hands during a time when many already say they will be using smart phones & tablets. Think off the many ways you can get involved. Mobile social media is huge – maybe have a trivia contest on your Facebook page, Twitter use will most likely be at an all time high. It would be a great time to let your followers know about any specials you may have. You could also put a poll on your mobile site and ask people to vote for their favorite commercial. From restaurants to retail, the high use of mobile during “The Big Game” gives you a chance to generate more interest for your business. For more information on mobile solutions that can bring you big results, please contact your Orlando Sentinel Media Group representative or:
Advertising Research Supervisor
Source: Harris Interactive; Mashable