Insights into In-Store Mobile Shopping

Consumers are using mobile devices in all phases of shopping, including while they are inside actual stores.  Looking at how they used their mobile devices can help you with your mobile strategy and capture more dollars from customers.

  • 41% of customers used a mobile device to compare prices and them make a purchase from a competitor’s store
  • 31% compared prices and made a purchase from the store they were shopping in
  • 30% scanned a QR code
  • 27% “checked in” to receive a discount
  • 26% compared prices and then purchased from a competitors website or requested a price match
  • 23% made an online purchase from a competitor after leaving the store
  • 13% compared prices on a mobile device and purchased from the stores web site

What Does This Mean To You?

Mobile devices give consumers the ability to constantly shop.  Just because you’ve drawn in the traffic doesn’t mean they will not buy elsewhere.  Using mobile coupons, price matching and mobile loyalty programs can help you keep the customers you’ve got and possibly take sales away from your competition.  For more information on how to harness the power of mobile consumerism, please contact your Orlando Sentinel Media Group representative or:
Al Fiala
Advertising Research Supervisor
407-420-5702
afiala@orlandosentinel.com

Source: Center For Media Research; Prosper

Advertisements

2 responses to “Insights into In-Store Mobile Shopping

  1. Hi there

    Interesting stats but what is the source of this data please?

    how many consumers were asked – by what method, when?

    Thanks

    Mark

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s