Group deals are all over the place and for good reason. Not only are consumers interested in signing up for them and saving money, local merchants are seeing success from them. Currently 12% of local merchants have offered a daily deal, that’s an increase 33% since June of 2011.
In a recent survey of merchants who signed up for a deals program:
- Three-quarters say they would offer another deal in the future
- 61% said that group deals were effective in customer acquisition
- 37% stated that the increased profitablity from deals programs would lead them to do more – that’s an increase of 54% in 6 months
What Does This Mean To You?
Consumers are looking to save money wherever they can. Last year, we had several posts on consumer activity and group deals, some of the latest information points to over half of consumers using a deals program in the past 12 months. As mobile couponing continues to climb, I expect deals participation will as well. But deal participation is only one step. Deals are a great customer acquisition tool, but what are you doing to extend that relationship? What kind of information have you gathered on consumers who are buying your deals? Are you re-contacting them to build loyalty? For more information on increasing sales with deals programs and creating long-term loyalty, please contact your Orlando Sentinel Media Group representative or:
Advertising Research Supervisor
Source: Center For Media Research; MerchantCricle; Borrell