Mobile Big On Christmas Day

We know that Santa delivered lots of mobile devices for Christmas this year, It also seems that many people used mobile devices to shop on Christmas day.

  • Mobile devices accounted for 18% of all traffic on Christmas day, up nearly 120% over last Christmas day
  • Sales via mobile device also increased on Christmas. Over 14% of all sales on that day were done via mobile device
  • That’s an increase of nearly 175%
  • Total online sales for Christmas day grew 16% year over year

What Does This Mean To You?

In 2012, Mobile shopping is anticipated to grow to $11.6 billion, a jump of over 80% from 2011. What is your mobile strategy for 2012? Consumers are relying on their mobile devices to do more things and not having a mobile presence could impact your bottom line. For more information on how to effectively and efficiently develop mobile solutions, please contact your Orlando Sentinel Media Group representative or:
Al Fiala
Advertising Research Supervisor
407-420-5702
afiala@orlandosentinel.com

Source: IBM; Mobile Commerce Daily

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