Looking Ahead to 2012

This week, our posts are going to focus on some of the top digital trends for
the future. At the beginning of this year, much of the research pointed to
2011 being the year mobile took off and that research proved correct.  All
indications are that mobile will continue to grow, fueled by device sales and
their expanding role in our everyday lives.

  • In 2012, the number of smart phone owners in the U.S. is expected to grow by nearly 20% to over 107 million users
  • The number of E-reader users is anticipated to grow by 40% to 46 million owners
  • Tablet ownership is predicted to have the biggest jump – 62%, putting the number of tablet owners at 55 million in 2012

What Does This Mean To You?

Mobile commerce is going to become even more important next year. The holidays showed us that consumers have embraced mobile shopping and the companies that took advantage of mobile did well. One recent survey showed that nearly half of consumers who used tablets to shop over the holidays plan to continue the practice in the new year. Smart phones and tablets offer you a wealth of choices on how to get your message to your customers. For more information on monetizing a mobile revenue stream, please contact your Orlando Sentinel Media Group representative or:
Al Fiala
Advertising Research Supervisor

Source: Emarketer

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