One of the real values of social media is the ability for your fans and followers to become ambassadors for your brand. The peer-to-peer brand evangelism of social sharing is what enables things to go viral. A recently released study tells us that FaceBook is responsible for 52% of all sharing on the internet, but they are not the only social media network that enables your fans to spread your message.
- Twitter makes up 14% of all sharing, but has grown over 575%
- Sharing via Tumblr has grown by 1300%
- Address Bar sharing provides a 1600% viral lift
- StumbleUpon creates a 320% viral lift
- Mobile sharing has jumped 600% this year
What Does This Mean To You?
Making it easy for your customers to tell their friends about you or your
offers is key in building loyalty and consumer equity. Whether it’s your
website, mobile presence, blog, email or social media offerings – you need
to let your fans help tell your story. No matter how well-respected your
business is, odds are someone’s friend will probably have more credibility.
For more information on how to effectively and efficiently get your message
into the hands of more consumers, please contact your Orlando Sentinel
Media Group representative or:
Advertising Research Supervisor