Brand Following Habits of Twitter Users

Twitter is currently the second largest social media network.  By the end of the year, it’s estimated that they will have nearly 21 million users.

  • 21% of Twitter users follow brands on the network
  • Over 60% of those who follow brands, follow less than 5 brands
  • Six in 10 Twitter brand followers would likely recommend brands to friends

What Does This Mean To You?

Twitter and other social media networks can be a great tool to market your business.  You can create one-to-one communications, target your messages and generate peer-to-peer awareness.  But how do you get people to follow your brand?  Advertising is the key – three-quarters of adults who “like” a business on FaceBook did so because of advertising.  Incorporate your social media presences into your current advertising campaigns to create interest and develop social branding.  Once you’ve got consumers following or “liking” you, make sure you are delivering content to keep them engaged with your brand.  For more information on how to incorporate social media into your current marketing mix, please contact your Orlando Sentinel Media Group representative or:
Al Fiala

Source: Emarketer; Constant Contact, CMB; Compete


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