Many companies, in their rush to get mobile-ized, did not take into account
the shopper’s user experience on their mobile site. Black Friday Weekend
was a blockbuster time for mobile shopping. The volume of mobile
consumers showed some of the mobile shortcomings of even the nation’s top 35 retailers.
- 40% of online conversations about mobile shopping centered around
- Over half of the negative conversations about mobile shopping
dealt with things like payment and search & sort
- Over 20% of conversations were about features that would have
aided their mobile shopping experience, but were not available
- Nearly one third of mobile shoppers said they were concerned
about security on mobile devices
- 31% had internet connection problems that hindered their shopping
What Does This Mean To You?
It all starts with a strategy. What do you want your mobile presence to accomplish? Make sure your developer has experience with mobile. The way customers use mobile sites and standard sites are very different. Test your mobile entity with consumers. Make sure can easily navigate, shop and pay on your mobile site. If you don’t offer a satisfying purchasing experience, there is a great possibility that customers will abandon your site for one that makes shopping more convenient. For more information on successful mobile strategies, please contact your Orlando Sentinel Media Group representative or:
Advertising Research Supervisor
Source: Marketing Vox