Just before the holidays, several studies were released talking about the impact of mobile and online shopping. Some people may have scoffed at the lofty predictions, but shopping data provided by ComScore proved how big
digital was during the Black Friday weekend.
What Does This Mean To You?
Even during peak brick & mortar shopping times, digital still plays a huge role.
Whether you want to offer the same goods & services online and in your store or
exclusive digital deals, ecommerce is an excellent revenue stream that cannot be
be ignored. Test your ecommerce solutions against your competitors. Is your solution easier to use? How searchable is your online store? How user-friendly is your payment system? Consumers are going to frequent the online stores they find to be the most hassle free. For more information on how to take advantage of ecommerce solutions, please contact your Orlando Sentinel Media Group representative or:
Advertising Research Supervisor
Source: ComScore; Advertising Age