Did you know that 58% of mobile social networkers access social entities
almost every day?
That’s an audience of over 70 million prospective consumers.
Knowing what these mobile social networkers are doing can help you stay
relevant with them.
- 80% read posts from friends
- 70% update their status
- 53% followed links to a website
- 53% also read posts from organizations, brands
- 45% read posts from celebrities and public
- 35% posted links to a website
- 33% received a coupon or deal
- 28% clicked on an ad
What Does This Mean To You?
The strategies for mobile social media success in some ways are the same as standard social media and in other ways differ greatly. Creating a relationship and gaining a “like” helps your organization through increased awareness and peer recommendation. But you also need to remember that the screen size can be restrictive and people expect brevity on mobile devices.
With over half of mobile social networkers reading brand posts, a third getting coupons and 28% clicking on an ad – it’s a target filled environment. For more information on how you can get results through mobile social networking, please contact your Orlando Sentinel Media Group representative or:
Source: Comscore; Marketing Profs