Holiday Ecommerce on the Rise

There are several organizations that provide holiday shopping estimates.
One of the things they all agree on is that ecommerce numbers are expected to rise this year.

  • Ecommerce totals during the November & December Holiday period are anticipated to total over $46 billion
  • From 2010 to 2011, That is an increase of nearly 17%
  • Since 2008, holiday ecommerce is expected to grow by nearly $18 billion

Organizations predicting retail growth during the holidays
(change vs. prior year):

  • International Council of Shopping Centers: +3.5%
  • ShopperTrack: +3.0%
  • Deloitte: +2.5 – 3.0%
  • Kantar Retail: +2.8%
  • NRF: +2.8%

What Does This Mean To You?

We all know how important the holidays are to retail businesses.   The economy has been rough on many consumers.  Most price-sensitive shoppers look at online shopping as a way to find better deals and save gas – that’s beyond the sheer convenience of it.  Does your organization allow shoppers to make purchase from your site?  If not, there is a revenue resource you may not be taking advantage of.  For more information on ecommerce solutions, please contact your Orlando Sentinel Media Group representative or:
Al Fiala

Source: Emarketer; International Council of Shopping Centers; ShopperTrak; Deloitte; Kantar; NRF


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