There are several organizations that provide holiday shopping estimates.
One of the things they all agree on is that ecommerce numbers are expected to rise this year.
- Ecommerce totals during the November & December Holiday period are anticipated to total over $46 billion
- From 2010 to 2011, That is an increase of nearly 17%
- Since 2008, holiday ecommerce is expected to grow by nearly $18 billion
Organizations predicting retail growth during the holidays
(change vs. prior year):
- International Council of Shopping Centers: +3.5%
- ShopperTrack: +3.0%
- Deloitte: +2.5 – 3.0%
- Kantar Retail: +2.8%
- NRF: +2.8%
What Does This Mean To You?
We all know how important the holidays are to retail businesses. The economy has been rough on many consumers. Most price-sensitive shoppers look at online shopping as a way to find better deals and save gas – that’s beyond the sheer convenience of it. Does your organization allow shoppers to make purchase from your site? If not, there is a revenue resource you may not be taking advantage of. For more information on ecommerce solutions, please contact your Orlando Sentinel Media Group representative or:
Source: Emarketer; International Council of Shopping Centers; ShopperTrak; Deloitte; Kantar; NRF