Mobile Coupon Redemption Set To Grow

When you combine the fact that so many people have mobile devices
and the tough economy, the fact that mobile couponing is set to grow
shouldn’t be a surprise. But what is surprising is the rate at which it is
going to grow.

  • This year, it’s estimated that mobile coupon
    redemption will equal $5.4 billion worldwide
  • By 2016, that number is anticipated to grow
    seven fold to $43 billion
  • Digital couponers tend to be affluent consumers
    – their average household income tops $100,000

What Does This Mean To You?

Mobile offers your business some great couponing opportunities.
QR codes and permission based SMS are two methods that are quick and
easy to get involved in. These strategies give you business ways to
not only segment and target your coupons but avenues of increased engagement.  You can use these to do more than offering customers 10%
off their purchase or some other generic deal, utilize them to deliver content, product news or a chance to register for deeper discounts.  Mobile coupons are just another example of how engrained the mobile platform has
become.  For more information on how we can help you get started
with mobile couponing, please contact your Orlando Sentinel Media
Group representative or:
Al Fiala
407-420-5702
afiala@orlandosentinel.com

Source: Mobile Commerce Daily; Juniper Research; Coupons.com

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