Social networking is a huge activity among consumers. Currently, over 800 million people worldwide are members of FaceBook and many of them are engaging with the social network during work hours.
- 44% of 18-34 year olds use FaceBook between from
9am to 5pm
- One-third of 35-64 year olds were on during that time
- 30% of teens were on during these school/work hours
- Both teens & 18-34 year olds were more likely to be on
FaceBook than watch TV from 9am to 5pm
What Does This Mean To You?
Social networks are doing a great job at attracting the younger audiences
during daytime hours. You can utilize this audience to effect after work purchasing behavior. Does your organization have a social media strategy? Just having a FaceBook page does not equal social media marketing. For more information on how to make your social presences improve your bottom line. please contact your Orlando Sentinel Media Group Representative or:
Source: EMarketer; Frank N Magid Associates; FaceBook