Mobile Video Gaming Soars Among Kids & Teens

For years, video games were considered kids stuff.  As video gamers started to grow up, developers kept them interested with titles targeted towards them and then social gaming expanded the target audience even more.  You might think that the kids video game market might be saturated, but it’s not. Currently 91% of kids & teens play video games and that number has risen 11% since 2009. It looks like mobile video games are the next big thing with kids & teens

  • From 2009 to 2011, the number of kids &
    teens playing mobile video games has jumped 30%
  • Currently nearly 40% of kids & teens are
    playing mobile video games
  • 15% of kids under 11 own a mobile phone
  • By 2015, it’s estimated that 22% of kids under
    11 will own a smart phone
  • One in three generation Y moms have given their
    children  access to a mobile device before the child is 2

What Does This Mean To You?

Communications device, shopping tool, entertainment portal and even a babysitter, mobile devices are constantly finding new ways to become
indispensable to consumers.  How many other devices have become such huge parts of our lives this quickly?  Everyday your company does not have a mobile
presence is a huge loss of opportunity.  For more information on how your company can get around the curve with mobile consumerism,  please contact your Orlando Sentinel Media Group representative or:

Al Fiala
407-420-5702
afiala@orlandosentinel.com

Source: EMarketer; NPD Group

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