Why Twitter Followers Follow

A recent study shows us that Twitter followers are loyal, they recommend brands to friends and most importantly  – they are likely to buy brands they follow.  Now the question, Why do they follow?

  • 64% follow because they are happy customers of
    the brands they follow
  • More than six in 10 want to be the first to know
    about information on the brand
  • Nearly half want to receive discounts and promotions
  • Over one-third want to get exclusive content
  • 28% are looking for information to re-tweet or
    share with others

What Does This Mean To You?

Nearly 85% of Twitter followers read tweets from the brands
they follow.  This gives you an incredible path to speak with
consumers who are likely to recommend you to their friends
and buy your products .  And because the majority of Twitter
followers tend to not disengage with brands, you are likely to
connect with a long-term customer.  For more information on
how to maximize your social media presence and get results,
contact your Orlando Sentinel Media Group Representative or:
Al Fiala
407-420-5702
afiala@orlandosentinel.com

Source: Constant Contact; Chadwick Martin Bailey; Mashable; Compete

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