Mobile Retail Continues To Grow

More and more information is coming out that points to the fact
that businesses need to be mobile-ly optimized.  Smart phones &
tablets are more than just another way to communicate; they are
consumer’s conduit to the world.  Here are just some of the reasons
you need to have mobile as part of your marketing plans.

  • 63% of smart phone owners have visited a retailer’s
    site from their device.  That’s an increase of nearly 
    20%  year over year
  • More than 40% of consumers have visited a retailers
    site via smart phone while in their store
  • Half have visited a competitors site while in a store

Why consumers are accessing mobile retail sites?

  • Research prices – 46%
  • Search for coupons or offers – 36%
  • Research products – 28%
  • Make purchases – 13%

What Does This Mean To You?

Mobile consumerism is something that businesses need to
embrace to stay relevant.   There are many things you can do
with your marketing to foster a mobile relationship with
consumers.  Beyond mobile advertising, there’s  apps, permission
based SMS, QR codes, mobile coupons and much more.  But
you need to start with a mobile site.  For more information on
how to monetize your mobile strategy, contact your Orlando
Sentinel Media Group Representative or:
Al Fiala
407-420-5702
afiala@orlandosentinel.com

Source: HipCricket, Mobile Commerce Daily

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