Mobile Shopping Trends For 2012

Mobile shopping is not just a passing fad. In fact, new information is pointing to
huge growth in mobile commerce.

Some of the factors fueling this trend:

  • By the end of 2012 mobile commerce is expected
    to grow to $10 billion
  • By 2015 mobile commerce is expected to reach $31 billion
  • Half of all new cell phone purchases are for smart phones
  • 60% of mobile shoppers are using their devices in-store

What Does This Mean To You?

If you don’t have a mobile strategy, you need to develop one. In today’s business climate, a mobile site is crucial to the success of your business. With so much search and product research being done on mobile devices – your company’s information needs to be easily viewed on these devices. And with mobile commerce growing to over $30 billion in the next 5 years, your customers
also need to be able to purchase things from your mobile site. For more information on how to maximize your return on mobile technology, please contact your Orlando Sentinel Media Group representative or:
Al Fiala
407-420-5702
afiala@orlandosentinel.com

Source: Mobile Commerce Daily; Forester; PayPal

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