Online Holiday Shopping

Last year, the number of people who shopped for holiday gifts online jumped from 41%  in 2009, to nearly 60%.  Overall it was a 44% increase and experts
think that number will rise again this year.  One of the most interesting things is why people decide to shop online:

  • Nearly 75% of consumers said that free shipping would be the most likely reason they would shop for holiday gifts online this year
  • 6 in 10 said discounted prices vs. in store
  • Nearly half said to avoid crowds
  • 46% of consumers cited easy to use websites or the fact that no sales tax is collected
  • Roughly one-third said that the ability to return to a store or free returns would be a determining factor

What Does This Mean To You?

Are you ready for the holiday season? Have you planned for mobile & online shoppers? With nearly 60% of shoppers turning to the web as holiday solution, it makes sense that you be digitally visible.  To make sure that these online holiday shoppers buy from your business, don’t just utilize – but also promote the fact you offer determining factors such as free shipping.  For more information on how to monetize your digital offerings this holiday season, please contact your Orlando Sentinel Media Group Representative or:
Al Fiala
407.420.5702
afiala@orlandosentinel.com

Source: Mobile Commerce Daily; Accenture

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