Affluent Smart Phones Owners And Holiday Shopping

A new report from Accenture shows that affluent smart phone owners are very likely to use mobile technology during holiday shopping this season.
While 72% of U.S. consumers plan on controlling holiday shopping, more than 7 in 10 affluent shoppers plan on spending more than $500 on gifts this year.  And Mobile is going to play a big part.

  • Over half of affluent shoppers plan on using smart phones and tablets in stores during their holiday shopping
  • 54% plan on using smart phones in stores to check prices
  • 43% plan to use smart phones to find a better deal
  • 40% plan on using smart phones  to stay out of crowded stores

 What Does This Mean To You?

This is just more evidence of how much mobile will effect holiday shopping this year.  Not having mobile visibility might mean the difference between a happy holiday season and one that resembles a lump of coal.  For more information on how you can utilize mobile technology for bigger sales this holiday season, please contact your Orlando Sentinel Media Group Representative or:
Al Fiala
407.420.5702
afiala@orlandosentinel.com

Source: Mobile Commerce Daily; Accenture

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