Tricks, Treats and Increased Retail Spending

While spending forecasts for the upcoming holiday season look down right scary, new research from the National Retail Federation is showing that Halloween looks sweet.

  • On average, consumers plan on spending $72 on
    candy and Halloween decorations this year.
    That’s an increase of 9% over last year and 28% over 2009
  • Total Halloween spending is expected to eclipse
    $6.8 billion
  • 70% of consumers plan to participate in
    Halloween this year
  • Top Halloween purchases, candy (96%),
    decorations (69%) and costumers (65%)
  • Just 6% of consumers said they were not
    participating in Halloween due to cost cutting

What Does This Mean To You?

Halloween is still a week away and there is still time for you to capitalize on the holiday even if you  aren’t selling traditional Halloween merchandise.
Here are just a few ideas:

  • Give away logo’d bags for kids to use during trick-or-treating to increase awareness,
  • Hold a costume contest to drive affinity
  • Sponsor events to create connections

There are many things that you could do to make  Halloween a great lead-in to
the November and December holidays. For more information on how you can grow your business by leveraging Halloween, please contact your Orlando Sentinel Media Group Representative or:

Al Fiala
407.420.5702
afiala@orlandosentinel.com

Source: EMarketer; National Retail Federation

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