Mobile Couponing Activities Growing Rapidly

In past posts we’ve shown you that over 60% of shopping behaviors now start on a mobile device. New research is pointing to the fact that mobile couponing is going to effect the way consumers use smart phones and tablets.

  • This year, 20 million US adults will redeem a
    mobile coupon
  • Since last year, mobile coupon usage has grown 117%
  • By 2013, over 16% or 36 million US adults expected to redeem a
    mobile coupon

What Does This Mean To You?

Mobile devices are all the rage and they are rapidly becoming the
go-to-device for shopping, purchasing and now, consumers are also using them to save. QR codes, apps, mobile display and permission
based SMS campaigns are great ways to put coupons in the hands of mobile
consumers. For more information on how to take advantage of mobile & couponing opportunities, please contact your Orlando Sentinel Media Group Representative or contact:
Al Fiala
407.420.5702
afiala@orlandosentinel.com

Source: Emarketer

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