2011 Holiday Shopping Projections

The National Retail Federation has released it’s first sales projections for the 2011 holiday season.  There looks to be slight growth over the 10 year average, but lower than last year.

  • Retail sales are expect to rise modestly – 2.8%
  • Last year sales were up 5.2%
  • Over all holiday spending is expected to hit
    $465 billion
  • Retailers are expected to hire 480,00 to 500,000
    seasonal workers for the holidays

What Does This Mean To You?

Tough economic conditions means consumers will be watching their penny’s and earlier posts showed us that shoppers will be doing more comparison shopping than ever before.  To make sure your business get’s its share of holiday shoppers, you’ll need to maximize your awareness and visibility.  Mobile is also going to be a huge factor for the holidays.  44% of all holiday related searches are expected to take place on a mobile device.  For more information on how to get the most
out of this holiday season, please contact your Orlando Sentinel Media Group
Representative or:
Al Fiala
407.420.5702
afiala@orlandosentinel.com

Source: Mobile Commerce Daily; National Retail Federation; Emarketer

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