Online video is extremely popular and very engaging as an advertising vehicle. Recent information points to many reasons why online video should be part of your media mix.
- Online video brings a click through rate 10 to
50 times higher than the typical banner ad
- Consumers who watch online video typically spend
20% more time with the ad unit
- 63% of internet users are reached by video
- Consumers who watch online video ads account for
83% of online sales
What Does This Mean To You?
Not only is there a large audience for online advertising, consumers spend
more time with it and those consumers don’t just watch – they buy. In previous posts there has been data showing that pre-roll ads increase recall by over 50%.
Increased recall, increased time spent with ads and higher click through
rates are just a few reasons why video advertisements can help grow your
business., For more information on digital video advertising, please contact your Orlando Sentinel Media Group Representative or contact:
Source: Emarketer; The 2011 Scarborough Report,