X Marks The Spot for Loyalty

If you are looking to build your business, there is one group you need should really target – Generation X consumers. Gen X’ers were born between 1965 and 1976 – not only are they in the prime earning periods of their lives, recent research shows us they have high brand loyalty and have developed a taste for the finer things.

  • More than 40% of Generation X adults stick with
    brands they like
  • The average member of Generation X spends over
    37 hours a month online
  • 73% of them use social networks
  • Over 60% “liked” a brand on Facebook
  • Over 40% of younger Generation X adults (35-44)
    own smart phones

What Does This Mean To You?
In Central Florida, there are 500,000 adults in the Generation X age group.
They are much more likely than the market to have high household incomes, be
homeowners, work in white-collar occupations and have children in their household. They are also more likely to be in the market to buy furniture, appliances, mattresses, consumer electronics and many other major purchases. For more information on how to effectively and efficiently connect with Generation X adults, please contact your Orlando Sentinel Media Group Representative or:
Al Fiala
407.420.5702
afiala@orlandosentinel.com

Source: Emarketer; ComScore; The 2011 Scarborough Report, Release 1

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