QR Code Users Are A Valued Audience

Once just considered a fad in Asia, QR codes are showing up more and more in store displays, newspapers, magazines, billboards and even on TV shows.  A new study shows that nearly one in three smart phone owners said they scanned a QR code. Also, the people who scan codes are great prospective customers.

  • 51% of scanners are male
  • 49% are female
  • Nearly 40% are 18-34
  • Almost half are 35-54
  • 23% have a household income of $25,000 to $50,000
  • Over 70% have household incomes of $50,000+
  • Over 63% graduated from college

What Does This Mean To You?
Not only is there a large number of smart phone owners who would scan QR codes, the people who scan have great demographics.  These are consumers in the acquisition stage of life with great incomes.  QR codes are an easy way for you to efficiently get your feet wet with mobile marketing.  For more information about turnkey QR solutions, please contact your Orlando Sentinel Media Group Representative or:
Lisa Mercer
Orlando Sentinel Media Group
407.650.6572
llmercer@orlandosentinel.com
Source: MGH

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