Monthly Archives: October 2011

How Consumers Are Using Tablet Technology

The iPad was one of the hottest selling items during last year’s holiday
shopping season and tablets look to be in demand this year as well.
There is a new study showing just how much people like their tablets and
how they use them.

  • Two-thirds of tablet owners use their devices while doing other things – watching TV, spending time with friends, ect.
  • Nearly half of tablet owners said that tablets allow them to have
    new & different experiences with content on several platforms – online, TV, print
  • 47% said they spend more time with media because of tablets

Tablet owners also really like their news applications. They said they would rather give up these than lose their news apps

  • Sports – 47%
  • Coffee – 44%
  • Facebook – 44%

What Does This Mean To You?

Tablets are becoming much more prevalent and once people start using them, they often become their device of choice. For more information on how you can benefit from in-app visibility, please contact your Orlando Sentinel Media Group Representative or:
Al Fiala
407-420-5702
afiala@orlandosentinel.com

Source: Starcom MediaVest; Mashable

Mobile Shopping Trends For 2012

Mobile shopping is not just a passing fad. In fact, new information is pointing to
huge growth in mobile commerce.

Some of the factors fueling this trend:

  • By the end of 2012 mobile commerce is expected
    to grow to $10 billion
  • By 2015 mobile commerce is expected to reach $31 billion
  • Half of all new cell phone purchases are for smart phones
  • 60% of mobile shoppers are using their devices in-store

What Does This Mean To You?

If you don’t have a mobile strategy, you need to develop one. In today’s business climate, a mobile site is crucial to the success of your business. With so much search and product research being done on mobile devices – your company’s information needs to be easily viewed on these devices. And with mobile commerce growing to over $30 billion in the next 5 years, your customers
also need to be able to purchase things from your mobile site. For more information on how to maximize your return on mobile technology, please contact your Orlando Sentinel Media Group representative or:
Al Fiala
407-420-5702
afiala@orlandosentinel.com

Source: Mobile Commerce Daily; Forester; PayPal

What Happens After The Like

Many companies have put a premium on consumers “Liking” their brand on FaceBook or following them on Twitter. But meeting followers’ social media expectations is very important to keeping them as loyal customers and influencers among their peers.

  • Nearly 60% of those who “Liked” a brand expect
    to receive exclusive content and discounts
  • Nearly half expect to receive product updates in
    their newsfeeds
  • Nearly four in 10 anticipate brands posting photos and videos in their newsfeeds and that companies will share this with users friends and families
  • Over 35% of those who “Like” think that the name of company or brand will show up in their profile or that companies will send them relevant content based on their profile and that companies will interact with their FaceBook page
  • Almost 40% of those who “Like” expect nothing to happen

What Does This Mean To You?

How you interact with customers through social media is rapidly becoming just as important as how you interact with them face to face. When you get people to “Like” your brand, it is an indication that they will likely purchase your products or visit your location. It also gives you the ability to further target your consumer base. For more information about optimizing your
social media offerings, please contact your Orlando Sentinel Media Group Representative or:
Al Fiala
407.420.5702
afiala@orlandosentinel.com

Source: EMarketer; Exact Target

Online Holiday Shopping

Last year, the number of people who shopped for holiday gifts online jumped from 41%  in 2009, to nearly 60%.  Overall it was a 44% increase and experts
think that number will rise again this year.  One of the most interesting things is why people decide to shop online:

  • Nearly 75% of consumers said that free shipping would be the most likely reason they would shop for holiday gifts online this year
  • 6 in 10 said discounted prices vs. in store
  • Nearly half said to avoid crowds
  • 46% of consumers cited easy to use websites or the fact that no sales tax is collected
  • Roughly one-third said that the ability to return to a store or free returns would be a determining factor

What Does This Mean To You?

Are you ready for the holiday season? Have you planned for mobile & online shoppers? With nearly 60% of shoppers turning to the web as holiday solution, it makes sense that you be digitally visible.  To make sure that these online holiday shoppers buy from your business, don’t just utilize – but also promote the fact you offer determining factors such as free shipping.  For more information on how to monetize your digital offerings this holiday season, please contact your Orlando Sentinel Media Group Representative or:
Al Fiala
407.420.5702
afiala@orlandosentinel.com

Source: Mobile Commerce Daily; Accenture

Affluent Smart Phones Owners And Holiday Shopping

A new report from Accenture shows that affluent smart phone owners are very likely to use mobile technology during holiday shopping this season.
While 72% of U.S. consumers plan on controlling holiday shopping, more than 7 in 10 affluent shoppers plan on spending more than $500 on gifts this year.  And Mobile is going to play a big part.

  • Over half of affluent shoppers plan on using smart phones and tablets in stores during their holiday shopping
  • 54% plan on using smart phones in stores to check prices
  • 43% plan to use smart phones to find a better deal
  • 40% plan on using smart phones  to stay out of crowded stores

 What Does This Mean To You?

This is just more evidence of how much mobile will effect holiday shopping this year.  Not having mobile visibility might mean the difference between a happy holiday season and one that resembles a lump of coal.  For more information on how you can utilize mobile technology for bigger sales this holiday season, please contact your Orlando Sentinel Media Group Representative or:
Al Fiala
407.420.5702
afiala@orlandosentinel.com

Source: Mobile Commerce Daily; Accenture

Men and Women Holiday Shopping Preferences

New research from InsightExpress shows us how men and women plan use mobile devices during holiday shopping.
This holiday season, men are more likely to use mobile devices for:

  • Shopping (M: 50% / W: 45%)
  • Comparing brands (M: 67% / W: 54%)
  • Checking reviews (M: 69% / W: 59%)
  • Comparing prices: (M:53% / W 38%)
  • Use 3rd party sites or apps while in-store (M: 25% / W:13%)

Woman are more likely to utilize retailers sites while in- store (M: 10% / W:18%)

What Does This Means To You?

No matter who you are trying to reach this holiday season,
mobile is most likely where they are starting the purchase process.
Mobile marketing puts your message in the palms of  consumer’s hands no matter where they are.   For more information on how your business can benefit from mobile solutions, please contact your Orlando Sentinel Media Group representative or:
Al Fiala
407.420.5702
afiala@orlandosentinel.com

Source: InsightExpress

Mobile Shopping and Thanksgiving

The time after Thanksgiving Dinner used to mean tryptophan induced snoozes on the couch or watching the Lions lose another game.  But all that is
changing. First, the Lions are actually playing good football and mobile technology has started Black Friday shopping early.

  • 46% of consumes plan to make holiday purchases
    on a mobile devices
  • 60% of mobile shopping will take place at home
  • More than one third of mobile purchases are spontaneous

 What Does This Mean To You?
All of these behaviors are leading to something called Thanksgiving Couch Commerce.  And people probably won’t just be shopping for small gifts on mobile devices, nearly one quarter of mobile shoppers spent more than $100 on their last purchase.  For more information on how to make the holiday shopping season started early and get buyers more often, please  contact your Orlando Sentinel Media Group Representative, or:
Al Fiala
407.420.5702
afiala@orlandosentinel.com

Source: EMarketer; Information Solutions Group