How Consumers Will Be Using Mobile This Holiday Season

We all know men and women shop a differently, but one thing is true about everyone; they are likely to be holiday shopping on mobile devices. The differences may be slight, but new research shows how men and women are using smart phones & tablets differently during the holidays.

  • Women are slightly more likely to shop via
    mobile devices on Black Friday
    (31% of women and 29% of men)
  • Men are somewhat more likely to spread shopping
    out throughout the season
    (47% of men and 44% of women)
  • Over 50% of consumers stated it was either
    important or very important that retailers have
    mobile optimized web sites

What Does This Means To You?
Mobile is not a passing fad, it represents a complete shift in the ways consumers are connecting with stores and researching products.  Standard websites have an 80% lower success rate on mobile phones than mobile optimized sites. Do not put your business at a disadvantage this holiday season.  For more information on effective & efficient mobile solutions, please contact your Orlando Sentinel Media Group representative or:
Lisa Mercer
Orlando Sentinel Media Group
407.650.6572
llmercer@orlandosentinel.com

Source: InsightExpress; Emarketer

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