Black Friday Goes Mobile

Black Friday is rapidly approaching and all indicators point
to mobile having a huge impact on holiday shopping.

A new study from Google AdMob reports:

  • 15% of all Black Friday web searches will be
    done from a mobile device
  • 44% of searches for last minute gifts and store
    locations will come from mobile devices
  • Over 33% of smart phone and tablet users plan to
    start shopping on their devices before Thanksgiving

What Does This Mean To You?

The holiday season means so much to so many businesses and not having a
viable mobile strategy puts you at a competitive disadvantage.
Since your customers are so dependent on mobile devices, shouldn’t you be using mobile tools to reach them. From mobile web sites to
apps, QR codes to permission based SMS campaigns; mobile devices offer you a wide range of solutions that could make cash registers ring this holiday season. For more information on how mobile can bring you great results, please contact your Orlando Sentinel Media Group representative or:
Lisa Mercer
Orlando Sentinel Media Group
407.650.6572
llmercer@orlandosentinel.com

Source: Google AdMob

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