This isn’t meant to scare anyone, but Christmas is now less than 90 days away.
Yes, less than 90 days.
With that in mind, we’ll be focusing our posts this week on
research that will bring you holiday results.
Starting with some of the latest research that is pointing to a
change in holiday shopping behaviors.
- 62% of participants said they planned on
spending less overall
- Half said they were going to comparison shop
more this year than last
- 31% said they would not make any purchases that
did not involve discounts or free shipping
- Nearly 30% said they would spend more time
shopping online than at the mall
- 12% percent planned to use social media to find
deals or use social media to inform friends about deals they found
What Does This Mean For You?
It will be more important than ever this holiday season for you to remain visible with your customers. Consumers are spending less and looking for deals. If you don’t tell them about everything you have to offer, how will they find you?
For more information about effectively and efficiently creating awareness for your business, please contact your Orlando Sentinel Media Group
Orlando Sentinel Media Group