“Deals” Programs Continue To Grow

In a previous posts we’ve showed you that nearly 70% of smart phone owners
had purchased a “deal” and that over half of internet users subscribe to at least 2 “deals” emails.  New data shows us that the “deals” trend is not waning in the eyes of the consumer.

  • Currently, consumers are spending $873 million dollars annually on
    “deals” programs
  • Spending is expected to increase to $3.9 billion by 2015, a growth rate
    of 35%
  • 80% of consumers who purchase “deals” are new customers to
    that business

What Does This Mean To You?
Most companies are always looking to increase traffic and awareness to their business.  “Deals” programs do just that.  With the anticipated increase in spending and the large available audience, “deals” programs are a great vehicle for getting you noticed and to develop a loyal customer base.  For more information on how a “deals” program can increase awareness of your organization, please contact your Orlando Sentinel Media Group Representative or:
Lisa Mercer
Orlando Sentinel Media Group

Source: Emarketer; BIA/Kelsey; MarketingVox


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