The Online Video Audience

If you are looking to target males or the younger audience, then you need to
get involved in online video.

  • 56% of online video viewers are male
  • 38% are age 18-34
  • 85% of males 18-34 watch online video each week
  • 75% of males 25-34 watch weekly
  • Nearly 70% of females 12-24 are online video watchers

What Does This Mean To You?
In earlier posts we’ve given information on how online video has incredible recall and the audience is growing.  Now we see how it connects with the elusive male audience.  If these are customers that you are trying to reach, online video is a no brainer.  For more information on video & digital products that engage your target audiences, please contact your Orlando Sentinel Media Group Representative or:
Lisa Mercer
Orlando Sentinel Media Group

Source: Frank N. Magid Associates


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