Online Video Usage On The Rise

Consumers have an appetite for online video, and it is predicted to see
increased growth.

  • 23% of consumers watch video online everyday – up 13% from 2010
  • 57% watch each week – up 50% from 2010
  • 82% have ever watched online video – up 76% from last year

Even with all this year over year growth, online video consumption is expected to increase 4% over the next year.

What Does This Mean To You?
Consumers are paying attention to online video content. With such a large audience, you are doing your business a disservice if you aren’t utilizing online video advertising.  In Central Florida alone, over 850,000 adults have watched online video content in the past year.   For more information on how video content can bring you more customers and greater awareness, please contact your Orlando Sentinel Media Group Representative or:
Al Fiala
Orlando Sentinel Media Group
407.420.5702
afiala@orlandosentinel.com

Source: Frank N. Magid Associates

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