Mobile Search Increases Engagement

The reason why mobile is important is more than just how many people are using mobile devices – it’s the why they are using them.  Starting with the fact that 49% of consumers have made a mobile purchase in the past 6 months.

  • 84% have looked for local retailer information online
  • 82% find online retailers
  • 73% look for specific manufacturer or product websites
  • 71% learn about products or services because of a mobile ad
  • 68% search for a best prices
  • 63% search before making an offline purchase

What Does This Mean To You?
Are you ignoring nearly half of your potential customers?  By not marketing yourself on mobile devices, you are missing out on a large audience.  Mobile marketing makes it easier for potential customers to find, shop and buy your goods & services.  For more information on what mobile solutions are right for you, please contact your Orlando Sentinel Media Group Representative or:
Lisa Mercer
Orlando Sentinel Media Group

Source: Center for Media Research

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