In these tough economic times, coupon redemption is climbing. During the first half of 2011, consumers have saved a total of $2 billion with coupons, that’s an increase of 5% over the first 6 months of 2010.
- 1.75 billion coupons were redeemed January –June of 2011
- Redemption has increased by 3%
- 90% of all coupons were distributed through Free Standing Inserts
What Does This Mean To You?
Nearly 40% of Central Florida adults use coupons one or more times per week. These heavy couponers are more likely to have high household incomes and be home owners. These are great targets for you to market to. Utilize coupons to create awareness, attract new customers, reintroduce yourself to former or infrequent customers and establish loyalty with existing customers. For more information on all the different couponing options and how they can grow your business, please contact your Orlando Sentinel Representative or:
Orlando Sentinel Media Group
Source: Center for Media Research