Mobile Searching Sees Significant Growth

The ways in which consumers are using mobile devices continue to grow.  Over 90 million US consumers go online through mobile devices each month.  22% search the internet on their phones, that’s a  16% increase over 2010. 

  • 20% of mobile searchers conduct searchers almost every day
  • 37% searched at least once a week

The demand for local content has grown by 34% year over year

  • Local classified ads up 51%
  • Local online retail up 50%
  • Local restaurants up 40%

What Does This Mean To You
Not having a mobile presence hurts your bottom line.  If consumers search for your business and don’t find a mobile optimized site, odds are they will not visit the site (standard websites have an 80% lower success rate on mobile phones that mobile optimized sites).  Also, if they aren’t in the local web sites residents visit often – your message will not be seen.  No matter what kind of business you are in, you need mobile.  For more information on how you can see more results with mobile, please contact your Orlando Sentinel Media Group Representative or:
Lisa Mercer
Orlando Sentinel Media Group

Source: EMarketer


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