Search Is Imperative To Consumers

Consumers have numerous resources available to them when researching products.  But the place most of them start the process is with search.

Where consumers start their online research

  • Search engine and look for top results: 57%
  • Brand’s sight because of reliable information: 20%
  • Retailer’s site to compare brands under one umbrella: 18%
  • Social networks like Facebook for recommendations: 35%
  • Pose a question on Twitter :1%

What This Mean To You?
Consumers view search engines as their decision starting place.  To benefit from this activity, you need a SEO program in place.  If customers don’t know who or where you are, they can’t buy your goods & services.  SEO success means higher store traffic and more potential sales.  For more information on how you can gain a competitive search advantage over your competition, please contact your Orlando Sentinel Media Group Representative or:
Lisa Mercer
Orlando Sentinel Media Group
407.650.6572
llmercer@orlandosentinel.com

Source: Emarketer

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