Consumers rely on reviews to make decisions. In fact, new research from Power Reviews shows us that over 80% of U.S. consumers read online user generated content in their purchase process.
Community and social tools that impact consumer behavior:
- User Generated Customer Reviews: 49%
- Customer Q&A: 42%
- Community Forums: 26%
- User Generated Product Videos: 15%
What This Mean To You?
This is just another way you can optimize and monetize your social offerings. Good user generated content is like a testimonial for your business. Make sure that you have verbiage that allows you to use your “likes”, followers and reviewers comments your campaigns. It’s also very important that you monitor your social media offerings. This will help you resolve issues and eliminate unflattering comments. For more information about how you can better utilize social media and UGC information in your campaigns, please contact your Orlando Sentinel Media Group Representative or:
Orlando Sentinel Media Group