Consumers love “deals” programs. In prior posts, we’ve shown that over 70% of the mobile audience has purchased a “deal”. New research from ForeSee Results gives some insight into who are buying “deals”.
- 38% are already loyal customers of that business
- 31% are new customers
- 27% are infrequent customers
- 4% are former customers
What Does This Mean To You?
While “deals” can help you create loyalty with repeat business from existing customers, they remain acquisition models. Over 6 in 10 “deals” buyers are infrequent or new customers. If you are trying to grow your business or increase awareness, “deals” programs are a great add on to your
current media plan. For more information on how to create success using deals programs, please contact your Orlando Sentinel Media Representative or:
Orlando Sentinel Media Group
Source: ForeSee Results