Mobile Video Ads Deliver Engagement

In many past posts, we’ve showed information about how mobile is rapidly becoming devices of choice among consumers.  With mobile devices being used in so many different ways, mobile video ads are a great get to bring you bigger results.

  • In 2011, there will be more than 150 million mobile devices deployed
  • Mobile usage is expected to increase by a factor of 5 over the next 20 years
  • Ad recall from mobile video ads were 15% higher than any other channel
  • Mobile video ads created twice as much awareness  as a standard online video unit

Why This Is This Important To You?

Over 970,000 Central Florida adults currently own a mobile device and another 140,000 plan to buy one in the next year.  Also, mobile video ads deliver unprecedented levels of engagement.  Combine these 2 things and you get a recipe for success.  For more information on how mobile video can increase your awareness, please contact Your Orlando Sentinel Media Representative or:
Lisa Mercer
Orlando Sentinel Media Group
407.650.6572
llmercer@orlandosentinel.com

Source: Mobile Commerce Daily

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