Mobile Opportunities Hot With Travelers

According to new research from TripAdvisor, consumers find mobile capabilities increasingly important.

  • 84% of travelers think it’s important to be able to book accommodations via mobile device
  • 60% have downloaded mobile travel apps
  • 38% have used mobile devices to plan a trip

Hospitality companies see the importance as well

  • 77% of innkeepers and B&B owners think mobile marketing is important

 What Does This Mean for You?

While you might not be in the hospitality or tourism business, a hotel or resort – it’s a good bet that they have customers that are visitors.  These consumers relying on mobile technology to find out where to shop, dine and go. For more information on how to use mobile technology to capture revenue, please contact your Orlando Sentinel Media Representative or:
Lisa Mercer
Orlando Sentinel Media Group
407.650.6572
llmercer@orlandosentinel.com

Source: TravelAdvisor

 

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