Search on Smart Phones Builds Business

Search engines are the most often types of mobile websites visited by smart phone users according to a study by Google/Ipsos.  77% of smartphone users went to a search engine on their mobile device.
But what actions did that lead to?

  • Nearly 70% visited a business
  • Over two-thirds continued doing research
  • Almost 60% of the time it lead to a discussion with others
  • Over one half of the time it resulted in some type of purchase

What Does This Mean To You?

Mobile consumers and smart phone users are action oriented.  They are actively searching for information & businesses.  More often than not, these searches lead to purchases.  It’s important that your business has a search strategy in place.  For more information on how SEO can bring you more customers. please contact your Orlando Sentinel Media Group Representative or:
Lisa Mercer
Orlando Sentinel Media Group
407.650.6572
llmercer@orlandosentinel.com

Source: Google/Ipsos

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