Consumers tend to spend time with ads on their mobile devices and these ads lead to high rates of engagement.
Engagement rate by industry:
Engagement rate is the percentage of impressions that generated
a response from call to action message in an ad (Someone clicked a “click here”)
- 32% – Packaged goods ads
- 26% – Automotive ads
- 26% – Retail ads
- 25% – B2B ads
- 24% – Finance ads
- 19% – Entertainment ads
Time spent with ads
- Luxury items – 45 seconds
- Travel – 41 seconds
- Consumer packaged goods – 31 seconds
- Beauty – 28 seconds
- Fashion – 28 seconds
- Finance – 24 seconds
What does this mean to you?
Mobile is a viable, important advertising format. Consumers are using
mobile devices to learn about products, make purchases and they are interacting with mobile rich media ads. No matter what kind of good you sell or services you offer, mobile should be part of your marketing plans.
For more information on how you can optimize your online presence for mobile
devices, please contact your Orlando Sentinel Media Group Representative or:
Orlando Sentinel Media Group