Smart Phones – Much More Than A Calling Device

We all understand how easily smart phones can become integral parts of our lives.  According to a study from Google/Ipsos 89% of smart phone owners use their phones every day.

Besides making calls, just how are people using their smart phones during an average week?

  • 81% browse the internet
  • 77% used a search engine
  • 68% used an app
  • 48% watched videos

Why Is This Important To You?

Smart Phone users are heavy digital media consumers and show just how important digital solutions are to you getting the results you need.  Apps, mobile micro-sites and permission based SMS can grow you business and give you a competitive edge.  Don’t forget about video and SEO, with as many people using their smart phones for watching video and search – these should not be afterthoughts.  For more information on how your business can benefit from mobile cappabilities, please contact your Orlando Sentinel Media Group Representative or:
Lisa Mercer
Orlando Sentinel Media Group

Source: Google/Ipsos


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