The Growth in Online Video

The number of people watching video content online continues to grow. 

  • In the past 2 years, the percentage of adults who watched online video
     content jumped over 25%. 
  • Now two-thirds of adults watch online and the growth isn’t just among younger adults.
  • 55% of adults 56-65 watch online video, an increase of  over 80%
  • 44% of adults 66-73 have watched, also an jump of over 80%

What Does This Mean For You?
Online video gives your message added visibility and engagement.
The ability to tell your story with pre-roll video connects your story to
wanted content and can spread your message virally.  For more information on how you can use video to expand your audience, please contact your Orlando Sentinel Media Group Representative or:
Lisa Mercer
Orlando Sentinel Media Group

Source: Pew Internet & American Life Project

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