2011 Is The Year Mobile Shopping Takes Off

It is estimated that mobile shopping sales volume will reach $9 billion dollars
in the US this year.  That’s up from $2.4 billion in 2010 and $1.2 billion in 2009.

  • Nearly 1 in 4 consumers already make mobile purchases
  • While 40% of those surveyed purchased some kind of mobile content,
    20% made an electronics purchase using a mobile device and 15% purchased apparel
  • Over 60% said that their mobile shopping experience was positive

What Does This Mean To You?
If you haven’t already embraced mobile as a legitimate shopping platform, you need to.  From small companies to major players,
you can have a mobile strategy that will help you tap into this rapidly increasing revenue stream.  For more information on how you can 
take your part of the mobile pie, please contact your Orlando Sentinel representative or:
Lisa Mercer
Orlando Sentinel Media Group

Source: InMobi


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