Consumers not only like a good deal, they search them out.
- 56% of internet users subscribe to at least two “deals” emails
- At least 60% of the respondents read the “deals” emails at least once a day
- Nearly half were excited enough about to say they “can’t wait” to see
the latest deals in the messages
- 45% of respondents say they forward the emails on to friends and family
at least once a week
What This Means To You?
If consumers are looking forward to “deals”, subscribing to “deals” emails and forwarding them to friends, shouldn’t you take advantage of “deals” opportunities? “Deals” are a great way to get your message out there. But remember, “deals” just get customers in the door. You need to support your “deals” programs with other marketing efforts to make sure they are just one time visitors. For more information how we can help you with an easy deals program, please contact your Orlando Sentinel Representative or
Orlando Sentinel Media Group