Daily Deals Are Anticipated And Requested By Consumers

Consumers not only like a good deal, they search them out.

  • 56% of internet users subscribe to at least two “deals”  emails
  • At least 60% of the respondents read the “deals” emails at least once a day
  • Nearly half were excited enough about to say  they “can’t wait” to see
    the latest deals in the messages
  • 45% of respondents say they forward the emails on to friends and family
    at least once a week

 What This Means To You?
If consumers are looking forward to “deals”, subscribing to “deals” emails and forwarding them to friends, shouldn’t you take advantage of “deals” opportunities?  “Deals” are a great way to get your message out there.  But remember, “deals” just get customers in the door.  You need to support your “deals” programs with other marketing efforts to make sure they are just one time visitors.  For more information how we can help you with an easy deals program, please contact your Orlando Sentinel Representative or
 Lisa Mercer
Orlando Sentinel Media Group
407.650.6572
llmercer@orlandosentinel.com

Source: BIA/Kelsey

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