We’ve had a couple of recent posts on the importance of mobile video.
The reports that were the basis for our posts also gave information on what drives mobile consumers to watch mobile video ads. Utilizing this information can help your video ad campaigns be more effective and create awareness for your brand.
• 31% said that fewer ads on a page increased the likelihood they would watch them
• Nearly 30% of mobile consumers said that they were more likely to watch humorous ads
• Almost one-quarter of users looked at informative or informational video ads
• 24% said that eye-catching animation drew them to ads
What Does This Mean To You
As a business, you need to make sure your message is placed on vehicles where it’s going to be seen and acted upon. Before placing your ad, ask questions about traffic to the mobile site. Inquire about page views and unique visitors. If it’s on an app, ask about downloads. The success of your message depends on targeting – make sure that the audience you want to reach is using the site and channel where your ad is going to appear. Compare sites on a CPM (cost per thousand) basis. Buying something purely based on a low price could end up being bad mistake. You get the audience you pay for. For more information on reaching your targets and getting results, please contact your Orlando Sentinel Media Group representative or:
Advertising Research Manager
Source: Mobile Commerce Daily; Prosper Mobile Insights; Biginsight