It’s not just adults who have become digitally consumed and mobile-ly dependent. Kids are becoming tech engaged at earlier and earlier ages. New research has come out that looks at the devices kids have access to and the affect it can have on your business.
• 80% of children 8 and under have a gaming device in their household
• Nearly 8 in 10 households with young children own a smart phone, that number has increased 46% in the past 2 years.
• The number of households with young children that have a tablet has gone from 8% to nearly half since 2010. The households with children and ereaders have more than doubled
• 40% of children have access to a smart phone, tablet or internet enabled MP3 device
• In 2013, 45% of children under 12 will be online
What Does This Mean To You?
Tomorrow’s consumers are digitally engrained and will probably expect the companies they do business with to be as well. Parents don’t view technology as a distraction; they see it as something that brings them together. In fact, nearly half of families perceive technology as a connection point and use it as a unit. While children may not be purchasing digital items, over half influence technology purchases.
Households with children tend to have higher household incomes and are more likely to be in the market for:
• Appliances
• Furniture
• Electronics
• Vehicles
In tomorrow’s post, we’ll at mobile access use among children. For more information on how to get more revenue though reaching families, please contact your Orlando Sentinel Media Group representative or:
Al Fiala
Advertising Research Manager
407.420.5702
afiala@orlandosentinel.com
www.orlandosentinel.com/mediakit
Source: eMarketer; Ipsos; Sesame Workshop; ORC
