Earlier this week, we showed information on how smart phone shoppers and tablet shoppers differed in their holiday purchasing activities. Tablet shoppers were more likely than smart phone shoppers to make purchases. New research has come out that shows what features make tablet shopping more convenient.
• 13% of users said that being able to get reviews and rating were important
• Another 13% wanted an easy checkout system
• 8% indicated that they required access to billing information through the tablet
• 6% thought that social activities such as sharing projects with friends was something wanted
What Does This Mean To You?
Tablet shoppers are important. Not only are they a great demographic, their numbers are rapidly increasing. If consumers move away from apps as a tablet function, you will want to incorporate these attributes into your WAP functionality. It’s always a good idea to watch how your customers are using technology and listen to how you think your offerings could be improved. Businesses who respond to customer wants usually perform better. Some things they want may not be financially feasible or technologically possible today, but we never know what the future may bring as the speed of innovation continues increase. For more information on creating more revenue from tablet shoppers, please contact your Orlando Sentinel Media Group representative or:
Advertising Research Manager
Source: Mobile Commerce Daily; SiteWorx